Metricool is an all-in-one social media tool with planning, analytics, an inbox, ads reporting and a free plan, priced by the number of brands you manage. Karobar covers posting, comments and ad results too, but it is built for shops that sell in chat: WhatsApp, Instagram, Messenger and TikTok DMs in one inbox, orders with cash on delivery, courier tracking and stock.
If you are looking for a Metricool alternative, this page compares the two feature by feature. Every statement about Metricool links to Metricool's own pricing page, numbered in the sources list, and was checked on 15 October 2026. Karobar's details come from our own product and our pricing page.
| Feature | Karobar | Metricool |
|---|---|---|
| Lowest price | Individual plan, $20 a month (1 user). Paying yearly saves 12%. | A free plan for 1 brand; Starter from $20 a month billed yearly, or $25 billed monthly, for 5 brands.[1] |
| How price grows | By plan, with users included: 1, 3, 5 or 10. | By number of brands: Starter for 5 or 10, Advanced for 15, 25 or 50, and Custom.[1] |
| Free plan | No free plan; a 7-day free trial with no card. | Free for 1 brand, without LinkedIn or X, with up to 20 scheduled posts a month and 30 days of analytics.[1] |
| Networks for posting | Facebook, Instagram, TikTok, LinkedIn, YouTube and Google Business Profile. | Facebook, Instagram, Threads, Pinterest, Bluesky, TikTok, YouTube, Twitch, Google Business Profile and LinkedIn, with X as an add-on.[1] |
| Inbox | WhatsApp, Instagram, Messenger and TikTok DMs, plus comments and Google reviews. | Instagram, Facebook, Google Business Profile, TikTok and YouTube.[1] |
| Yes: several numbers, broadcasts, templates, chatbot flows and order updates. | Not listed on the pricing page.[1] | |
| Comment to DM | Facebook and Instagram: words or topics, your message or an AI draft, public replies, limits and timing. | Flows from Starter: comments to DMs, keyword DM replies, story replies to DMs and instant comment replies.[1] |
| Ad accounts | Meta, TikTok and Snapchat, with 12 months of history and a Creative Library. | Facebook Ads, Google Ads and TikTok Ads accounts can be connected.[1] |
| AI | 200, 400, 600 and 2,000 AI credits a month by plan, for reply drafts, captions and photo enhancement. | AI assistant credits per brand a month: 5 on Free, 20 on Starter, 35 on Advanced.[1] |
| Orders, stock and courier tracking | Built in: orders from a chat, cash on delivery, courier and tracking number, products and stock. | Not mentioned on the pricing page.[1] |
Who each tool fits
Metricool fits freelancers and agencies that manage many brands, want a free plan to start, publish to a wide range of networks including Pinterest, Threads, Bluesky and Twitch, and report on Google Ads alongside social ads.
Karobar fits shops that sell through social media and WhatsApp. Customers ask on Instagram, confirm on WhatsApp and pay cash on delivery. Karobar keeps the chat, the order, the courier, the stock and the ad results together, with plans that include several users.
Pricing explained
Metricool's pricing page shows prices in euros and US dollars, by number of brands. Starter starts at $20 a month billed yearly ($25 monthly) for 5 brands; Advanced starts at $53 a month billed yearly ($67 monthly) for 15 brands; and there is a free plan for one brand. An agency with many small clients gets a lot for the price.
Karobar is priced for one business with a team: Individual at $20 for one user, Team at $39 for three, Brand at $59 for five and Enterprise at $199 for ten, with 12% off yearly. Every plan includes WhatsApp, the inbox, orders and ad results.
Messages and orders
Both tools bring comments and messages into one place and can turn comments into DMs. Karobar adds WhatsApp, which most shops in Pakistan, the Gulf and Southeast Asia sell through, and the steps after the chat: an order with cash on delivery, the courier and tracking number, and updates to the customer. See Sales Desk and COD order confirmation.
Ads
Metricool connects Facebook Ads, Google Ads and TikTok Ads accounts. Karobar covers Meta, TikTok and Snapchat ads, imports 12 months of history, ranks creatives against others with the same goal, and follows ad spend through chats to delivered orders. See Ad Insights and the Meta ads audit checklist.
A worked example: one shop, three people
Metricool prices by brand, which suits agencies; a single shop is one brand. Its Starter plan begins at $20 a month billed yearly and covers planning, analytics, an inbox for Instagram, Facebook, Google Business Profile, TikTok and YouTube, and comment-to-DM Flows. Karobar's Team plan is $39 a month for three people and adds WhatsApp, Messenger DMs, orders with cash on delivery, courier tracking, stock, and Snapchat ad results.
If you manage social media for several clients, Metricool's brand-based pricing goes further. If you run one shop whose customers buy through chat, Karobar covers the selling.
What Karobar does not do
So you can decide with the full picture, here is what Karobar does not offer today: posting to Pinterest, Threads, Bluesky or Twitch, Google Ads reporting, or a free plan. Karobar focuses on one business, its customers' messages and its orders.
Switching from Metricool
- Connect your accounts in Karobar under Settings → Channels.
- Move planned posts with a spreadsheet upload; see Bulk upload social media posts.
- Connect WhatsApp and your ad accounts, and add your products so orders and replies use real prices.
Sources
Facts about other companies and platforms come from their own pages, checked on the dates shown. Plans and prices change; check the source before you decide.
- Metricool: Pricing (checked 2026-10-15)