DMs, comments, insights: IG-first command center

Instagram DM automation that turns Reels into sales

Connect Instagram to manage DMs, comments, profile insights and content in one place. Optimise your growth with Karobar AI ads intelligence, built for Instagram-first sellers: discovery on Instagram, sales in the chats.

Comment → DMInstagram
JM

james.mitchell

What's the price?

Match

AI draft

$79 — XL, L, M and S in stock. Want to order?

Premium Cotton Crew Tee

$79

Lead created

Sales Desk · Instagram · new

Sent

Instagram

In Karobar

  1. Viral

    Reel or story spikes

  2. Engage

    DMs and comments in one workspace

  3. Draft

    AI drafts the answer from your catalogue

  4. Close

    Order WhatsApp / Sales Desk

An order from a chat, no copy-paste

Channel coverage

Every channel, one inbox

Every chat arrives in one list. Here is what works on each channel.

CapabilityWhatsAppInstagramMessengerTikTok
Threads in one inboxWith channel filters and unread badges
A chat becomes a leadAppears automatically in Sales Desk
Team assignment and handoff
Comments in the same placePublic comments, alongside DMs

WhatsApp has no concept of comments, so only chats arrive there.

DMs, comments, insights: IG-first command center

When a Reel goes viral the DMs and comments flood in. Karobar drafts replies automatically. You just approve, and turn every DM into a sales opportunity.

Instagram shop owners: discovery on Instagram, orders from the chat.

How to connect Instagram

What you need

  • An Instagram professional account (business or creator)
  • The Facebook Page linked to it, if you connect through Facebook

Steps

  1. In Karobar, open Settings, then Channels.
  2. Choose Instagram and sign in.
  3. Allow Karobar to manage messages and comments.
  4. Send a test DM from another account and check the inbox.

Good to know

  • Normal replies for 24 hours after the customer's last message; a person can still reply for up to 7 days.
  • Meta allows one private reply per comment; comment to DM uses it.
  • Comments on posts appear in the comments view, separate from DMs.

FAQ

Instagram: common questions

Any other questions? Ask support.

The Instagram page is for the organic Instagram connection. Social audits live here; ads audits and ad insights sit on the Facebook / meta-ads connection.

Yes. The comments-engagement module, with AI moderation.

Automatic Instagram DMs from comment triggers: auto-dm automation.

Connected accounts through Settings. Plan limits apply.

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