WhatsApp API rates for Nigeria
Meta prices each delivered message by its category and by the country of the customer's phone number. These are the list rates for numbers in Nigeria, in US dollars. Messages your customers send to you are never charged.
| Message type | Per message | Per 1,000 messages | Used for |
|---|---|---|---|
| Marketing | $0.0516 | $51.60 | Offers, new products, cart reminders |
| Utility | $0.0067 | $6.70 | Order confirmations, delivery updates |
| Authentication | $0.0067 | $6.70 | One-time passcodes |
| Authentication (international) | $0.075 | $75.00 | Passcodes sent by businesses based outside the country |
| Service | $0.0067 | $6.70 | Replies in the 24-hour window, after 1,000 free a month |
What a month of WhatsApp messages costs in Nigeria
Two typical shops sending to customers in Nigeria, at Meta's list rates for one business number:
| Messages a month | Small shop | Growing brand |
|---|---|---|
| Marketing | 2,000 → $103.20 | 20,000 → $1,032.00 |
| Utility | 1,500 → $10.05 | 8,000 → $53.60 |
| Authentication | 0 → $0.00 | 2,000 → $13.40 |
| Service | 2,500 (1,500 charged) → $10.05 | 10,000 (9,000 charged) → $60.30 |
| Total to Meta | $123.30 | $1,159.30 |
These are Meta's charges only. The provider you send through, such as Karobar, charges its own plan on top. Your own volumes: WhatsApp API pricing calculator.
How Nigeria compares
A marketing message to Nigeria costs $0.0516. 16 of Meta's 47 markets charge less for marketing, and 30 charge more. In Nigeria a marketing message costs about 8 times as much as a utility message, so keeping order updates free of offers keeps them on the cheaper rate.
| Market | Marketing | Utility | Service |
|---|---|---|---|
| Nigeria | $0.0516 | $0.0067 | $0.0067 |
| South Africa | $0.0379 | $0.0095 | $0.0095 |
| Egypt | $0.0644 | $0.0036 | $0.0036 |
| United Kingdom | $0.0635 | $0.022 | $0.022 |
What is free on WhatsApp in Nigeria
- Every message your customers send you.
- The first 1,000 service messages each month for each business phone number. Unused free messages do not carry over.
- Every message in a chat that started from a click-to-WhatsApp ad, while Meta's free entry point window is open.
Common questions
How much does WhatsApp Business API cost per message in Nigeria?
At Meta's list rates effective 1 October 2026: $0.0516 for a marketing message, $0.0067 for a utility message and $0.0067 for an authentication message to a number in Nigeria. Service replies cost $0.0067 each after the first 1,000 free a month.
How much do 1,000 WhatsApp marketing messages cost in Nigeria?
$51.60 in Meta charges, if all 1,000 are delivered.
Is the WhatsApp Business API free in Nigeria?
Not entirely. Receiving messages is free, and so are the first 1,000 service replies each month and chats started from click-to-WhatsApp ads. Marketing, utility and authentication templates are charged per delivered message.
WhatsApp API pricing in other countries
- WhatsApp API pricing in India
- WhatsApp API pricing in Indonesia
- WhatsApp API pricing in Malaysia
- WhatsApp API pricing in Pakistan
- WhatsApp API pricing in Bangladesh
- WhatsApp API pricing in the UAE
- WhatsApp API pricing in Egypt
- WhatsApp API pricing in Nepal
- WhatsApp API pricing in South Africa
- WhatsApp API pricing in Saudi Arabia
Source: Meta, WhatsApp Business Platform pricing, rates effective 1 October 2026. Meta changes its rate card from time to time; check the source before you budget.
Send and answer WhatsApp messages from one inbox
Karobar connects your WhatsApp Business number through the official API, puts the chats in one inbox with Instagram, Messenger and TikTok, and shows the time left in each 24-hour window. See Karobar for WhatsApp.