Automations: Instagram Comment-to-DM, story replies, welcome messages and keyword replies Comment. DM. Lead. Order.
Someone comments “price” on your Reel. Karobar sends them a DM with your link, the chat becomes a lead, and your team turns it into an order. Story replies, welcome messages and keyword replies work the same way, in words you wrote yourself.
4 of 5 on · they send words you wrote
ShortYour Instagram ReelUnboxing the court sneakerprice?
Sent you a DM 👟
Hi! Want the price and the link to the court sneaker?
Yes, send itYes, send it
Here you go: the court sneaker is $129, in sizes 8 to 11.
Shop the court sneakerStill thinking it over? Size 9 is going fast.
Sends the words you wrote. No AI, nothing made up.
01Comment-to-DM
A DM for everyone who comments.
When someone comments on your Instagram or Facebook post or Reel, Karobar sends them a DM with your link. Public interest becomes a private chat your team can turn into an order.
One comment, start to finish
PostYou publish a post or Reel
ShortYour Instagram ReelUnboxing the court sneakerCommentPeople comment "price?" or "link"
price?
MatchA keyword or the meaning matches
Keyword “price”Matched
DMThey get a DM with your link
Hi! Want the price and the link to the court sneaker?
Yes, send itChatReplies land in your inbox
Talia RomeroCan I get it in size 9?Draft ready
Sends the words you wrote. No AI, nothing made up.
- Trigger on a keyword, or on what the comment meansYou decide: every comment, comments with keywords such as "price" or "COD", or comments whose meaning matches what you are looking for.
- An opening DM, a button, then your linkYour own words. An opening message with a button, then a message with your link. Karobar AI does not write the automated messages.
- A follow-up if they did not open the linkYou can send one follow-up while Meta's 24-hour messaging window is open.
- A public reply under the comment tooAdd a short public reply under the comment, such as “Sent you a DM”, so everyone sees you answered.
02Into orders
Turn comments into orders.
Every DM opens a lead in your Sales Desk, and every reply lands in your inbox. When the buyer is ready, the chat becomes an order.
One Reel and its comments
- 200comments say “price?”
- 200DMs with the price and the order link
- 200leads in your Sales Desk
- 30replies, waiting in your inbox
Order #1043$129
Court sneaker · size 9
Instagram · Talia Romero
Made from the chat
- A lead for every DMEvery DM creates a lead in Sales Desk, so no interested buyer falls off the list.
- Replies land in your inboxWhen they write back, the chat is in AI Inbox with all your others, and Karobar AI drafts the reply from your products and orders.
- Orders from the chatCreate a sales order from the contact panel. The name, phone and channel are already filled in, and the order stays linked to the chat.
03Welcome and away
Every new chat gets a hello.
A welcome message when someone writes to you for the first time, an away message when they write outside your working hours, and questions they can tap instead of typing.
One day, two new chats
mila.r
hi! quick question
Hi, welcome to Rowe Studio! Ask us about sizes, delivery or an order, and we'll answer right here.
Olivia Reed
Are you open tomorrow?
Thanks for your message! We're closed right now and will reply when we open.
Ice breakers
Do you deliver to my city?
We deliver across the US in 2 to 4 days, and to Canada in 5 to 8.
- Welcome messagesYour own words, sent the moment a new chat starts on WhatsApp, Instagram, Messenger or TikTok.
- Away messagesSet your working hours, and anyone who writes outside them gets your away message. It does not count as an answer, so the chat still waits for your team.
- Ice breakersUp to four questions people can tap when they open a chat with you, each answered with your own words. On Instagram, Messenger and WhatsApp.
04Auto replies
Answers you wrote once.
A word in a message, a reply to your story, a mention in theirs: each one gets the answer you saved, the moment it arrives.
Keyword replies
When a message says“COD”
Karobar sendsYes, cash on delivery works in Brooklyn and Queens.
When a message says“delivery”
Karobar sendsWe deliver across the US in 2 to 4 days, and to Canada in 5 to 8.
When a message says“hours”
Karobar sendsWe’re open 11 to 6, at the studio in Brooklyn.
WhatsAppInstagramMessengerTikTok
Story reply
ReelYour Instagram storyNew: the heavyweight tee😍 is this the new tee?
Thanks for the love! It's the heavyweight tee, $79, in sizes S to XL. Want the link?
- Keyword auto repliesWhen a message has a word like “COD” or “delivery” in it, your reply goes out right away. On WhatsApp, Instagram, Messenger and TikTok.
- Story replies and mentionsA DM for anyone who replies to your Instagram story or mentions you in theirs.
- Keyword rules: a separate answer for "price", "COD" and "size"Comments get keyword rules too: each word its own public reply, under your Instagram and Facebook posts.
| AutomationsYour own text, no AI | Karobar AI draftsIn AI Inbox | |
|---|---|---|
| Who writes the words | You, once | Karobar AI, for each message |
| What it uses | The text you saved | Your products, stock, orders and policies |
| When it goes out | The moment something matches | When you send it, or on Auto |
05Chatbot flows
A menu for the usual questions.
After a busy sale, the same few questions come in all day. WhatsApp flows handle the first touch; complex orders stay with your team and Karobar AI.
Start1,248
- Clicked your WhatsApp ad
- First time this person messages you
Buttons1,248
Hi, welcome to Rowe Studio! What can we help with?
- See the catalog
- Cash on delivery
- Talk to us
- No reply
Menu list684
Our bestsellers
- Court sneaker · $129
- Heavyweight tee · $79
- Amber Eau de Parfum · $96
Send text342
Yes, cash on delivery works in Brooklyn and Queens.
Business hours158
- Open
- Closed
Wait64
1 day
Ask a question590
Which size and colour would you like?
- Answered
- No reply
Hand to a teammate121
AmaraReplies right away
Send text37
We're closed right now. Leave your question and we'll reply when we open at 10 am.
Send template64
Still deciding? Here's 10% off your first order with the code WELCOME10.
Labels471
Hand to a teammate471
AmaraConfirms the order and payment
- Build WhatsApp chatbot flowsPut messages, buttons and lists in order in the flow builder on the web. Add a photo, a video or a document where it helps.
- Automate the common questions, no repetitionSet up a FAQ flow: size guide, payment, delivery. The flow answers the routine questions; the team only takes the complex ones.
- A person when it mattersA step in the flow hands the chat to a teammate, and the chatbot can stay quiet for that customer until a time you pick.
- Every chat, or the ones you pickA chatbot runs its flow on every new and current chat, or only on the chats you choose.
Works withAI InboxSales Desk
06Examples
Five automations, ready to go.
What each one listens for, what it sends, and how often it went out this week.
Comment-to-DMOn
When“price” on the court sneaker Reel
It sendsHi! Want the price and the link to the court sneaker?
Yes, send itYes, send it
Here you go: the court sneaker is $129, in sizes 8 to 11.
Shop the court sneakerLater, if the link wasn't openedStill thinking it over? Size 9 is going fast.
Sent 212 times this week
Story repliesOn
WhenAnyone who replies to your story
It sendsThanks for the love! It's the heavyweight tee, $79, in sizes S to XL. Want the link?
Sent 38 times this week
Welcome messageOn
WhenThe first time someone writes
It sendsHi, welcome to Rowe Studio! Ask us about sizes, delivery or an order, and we'll answer right here.
Sent 61 times this week
Ice breakersOn
When4 questions when a chat opens
It sendsDo you deliver to my city?What sizes do you have?How do I order?Can I return it?Tapped 94 times this week
Keyword replyOff
WhenWhen someone writes “COD”
It sendsYes, cash on delivery works in Brooklyn and Queens.
Off
Channels
Which automation runs where.
Comments come from Instagram and Facebook. Chats come from all four apps.
| Messenger | TikTok | |||
|---|---|---|---|---|
| Auto-DM on a commentTrigger on a keyword or on every comment | No | Yes | Yes | No |
| Comment auto-replyA public reply to a public comment | No | Yes | Yes | No |
| Story replies and mentions | No | Yes | No | No |
| Welcome and away messagesAway messages follow your working hours | Yes | Yes | Yes | Yes |
| Ice breakersUp to four questions people can tap | Yes | Yes | Yes | No |
| Keyword auto repliesYour own text, no AI | Yes | Yes | Yes | Yes |
| Chatbot flowsA menu of answers, then your team | Yes | No | No | No |
Good to know
Before you switch them on.
- 01Comments on Instagram and FacebookComment-to-DM and comment replies work on Instagram and Facebook posts and Reels. TikTok comments are answered by hand, from the inbox.
- 02One reply per commentIf a comment matches more than one automation, exact words win first, then the one higher in your list.
- 03Stories are Instagram onlyStory replies and mentions work on Instagram. Facebook has no story triggers.
- 04Flows run on WhatsAppChatbot flows work on WhatsApp. On Instagram, Messenger and TikTok, keyword replies and welcome and away messages answer for you.
- 05Instagram needs a professional accountInstagram connects as a professional account: business or creator.
- 06Official connections onlyWhatsApp, Instagram, Messenger and TikTok connect through Meta’s and TikTok’s official business tools. Karobar does not use unofficial WhatsApp apps.
Questions
About Automations.
Which platforms does comment to DM work on?
Instagram and Facebook posts and Reels, through Meta's official APIs. On Instagram, replies to your Story can start a DM as well.
Do welcome and away messages work on WhatsApp?
Yes. Welcome and away messages work on WhatsApp, Instagram, Messenger and TikTok, in your own words. The away message goes out when someone writes outside your working hours.
Does Karobar AI write the automated messages?
No. Automations send the words you saved. Karobar AI drafts replies from your products, stock and orders in AI Inbox, and you read them before they go out, unless you switch on Auto. Details: /features/unified-inbox.
How is this different from comment auto-reply?
Comment auto-reply posts a public answer under the comment. Comment to DM sends a private message. They work well together.
Do chatbot flows work on Instagram?
No, flows run on WhatsApp. On Instagram, Messenger and TikTok, keyword replies and welcome and away messages answer for you.
Guides
Read more.
- Instagram comment to DM: how to turn "price?" comments into salesAnswer buyers who comment with a private message, a link and a follow-up, while keeping prices out of public view.
- Instagram auto reply: how to automate Instagram DMs the right wayWhat Instagram offers built in, what needs a tool, the messaging window every reply must respect, and a setup you can copy.
- Facebook comment auto reply: how to set it up the right wayMeta's rules, the free Business Suite option, and comment replies that never look like spam.
- WhatsApp auto replies and the 24-hour window, explainedSet up replies that send themselves without breaking WhatsApp's rules, and know what to do when the 24-hour window closes.
- WhatsApp chatbot for business: what it can do and how to build your first flowWhat WhatsApp allows, the kinds of chatbot, and a first menu flow with a handover to a person.
- ManyChat alternatives for Instagram, WhatsApp and TikTokFour tools people consider instead of ManyChat, compared fairly on channels, prices and the work they do.