Lead capture for TikTok lead ads and Snapchat lead forms Ad. Form. Lead. Customer.

Connect your TikTok and Snapchat ad accounts once. Every lead form someone fills in lands in your Sales Desk within seconds, with their answers and the ad that brought them. The right teammate hears about it straight away, gets in touch first and moves the lead on until it buys.

7 days free. No card needed.

Sales DeskLeads 8Orders 8Bookings 2

To do 5All leadsBoardLead sourcesFilters

Contact	Platform and ad	Needs	Stage	Assigned to
Waiting for a first contact · oldest first
Ethan Brooks+1 (347) 555-0186	Amber gift box	9 min	New	Kenji
Sofia Alvarez+1 (718) 555-0142	Court sneaker try-on	2 min	New	Amara
Daniel Park+1 (929) 555-0117	Tee restock	1 min	New	Ines
Follow-ups due
Nadia Hassan+1 (646) 555-0173	Amber gift box	Overdue · 9:30 AM	Contacted	Kenji
Chloe Bennett+1 (212) 555-0158	Court sneaker try-on	Follow up 2:00 PM	Interested	Ines

Lead capture

01Connect

Connect your lead forms.

Connect TikTok Ads or Snapchat Ads in Channels, and the lead forms on that account send their leads to Karobar. Lead sources shows every form and whether it is working.

Lead sourcesEvery place your leads come from. Karobar checks each one every hour.

Drop waitlistTikTok Instant Forms · Rowe Studio

Working

Last lead: 10:43 AM30 days: 64

Send test leadCheck again

Gift guideSnapchat lead form · Rowe Studio

Working

Snapchat keeps no history: import its CSV for older leads.

Last lead: 10:35 AM30 days: 27

Import CSVCheck again

Fall lookbookTikTok Instant Forms · Rowe Studio

Quiet: no leads lately

Last lead: Oct 1830 days: 0

Check again

Facebook and Instagram lead forms

Coming soon

Every form on the accountTikTok Instant Forms and Snapchat lead forms come in by themselves. Karobar checks each source every hour.
Working, or quietEach source shows when its last lead came in and how many arrived in 30 days. If one goes quiet, Karobar tells you to check that its ads are running.
Nothing lost when one breaksIf a source stops working, Karobar says what to fix, such as reconnecting. Its leads are kept and come in once it is fixed.
Send a test leadTry a form before you spend on it: send a test lead and see it in Leads a minute later. Test leads stay out of your report.

02Every lead

Every lead lands in Sales Desk.

Seconds after the form, the lead is in Sales Desk → Leads, with each answer under its question, the ad that brought them and a timer that has already started.

TikTokInstant Form

Rowe Studio · Sponsored

Join the court sneaker drop

Full name: Sofia Alvarez
Phone number: +1 (718) 555-0142
Your size: 9
Which color?: Chalk white

Text me on WhatsApp

Submit

Sofia Alvarez+1 (718) 555-0142New

Came in 10:42 AMGiven to Amara

Waiting 2 min for a first contact

Form answers

Your size: 9
Which color?: Chalk white
Text me on WhatsApp: ticked

Which ad brought them Drop waitlist · Court sneaker try-on

To do comes firstLeads opens on To do: new leads waiting for a first contact, oldest first, then the follow-ups due today.
One person, one leadIf someone fills in a form again, it stays one lead, marked Came back, with every form they sent on it.
Find anyoneSearch by name, phone, email, answer or ad. Filter by platform, stage, teammate, follow-up or the day they came in, and save the view.
Bring older leads inImport a CSV, such as a Snapchat export or an old spreadsheet. Leads already in Karobar are skipped, and the original dates are kept.

03First message

Message them first.

Call, WhatsApp, text or email from the lead page in one tap. Or switch on the instant WhatsApp welcome: when someone fills in a form, they get one of your approved templates straight away, from your own number.

Instant WhatsApp welcome

Send from: Rowe Studio · +1 (646) 555-0100
Template: drop_waitlist_welcome
Variable 1: First name
Variable 2: Form name

Sent once per lead, only within a day of the form, and never to a number that opted out.

Timeline

Came in · TikTok10:42 AM
WhatsApp welcome sent10:42 AM

Rowe Studio

Template

Hi Sofia, thanks for joining the Drop waitlist! The court sneaker lands on Friday. Want us to hold a pair in your size?

10:42 AM

Yes please! Size 9, in white.

10:44 AM

Your words, never AIThe welcome is one of your own approved WhatsApp templates. It is off until you switch it on, and Karobar AI never writes it.
Their name in itFill the template’s blanks with their first name, full name, the form’s name or your business name.
Once, and only while it is freshEach lead gets it once, only within a day of the form, and never on a number that opted out.
A quick reply to startWithout a WhatsApp API number, WhatsApp opens with one of your quick replies ready to send. You can still change it there.

04Stages

From new lead to customer.

Every lead is New, Contacted, Interested, Customer or Lost. Most moves happen by themselves, and the board shows where every lead stands.

New3

Ethan BrooksAmber gift box9 min
Sofia AlvarezCourt sneaker try-on2 min
Daniel ParkTee restock1 min

Contacted1

Nadia HassanAmber gift boxOverdue · 9:30 AM

Interested2

Chloe BennettCourt sneaker try-onFollow up 2:00 PM
Lucas GrantCourt sneaker try-onCame back

Customer1

Ruby ChenTee restock

Lost1

Caleb OrtizAmber gift boxLost because: Too expensive

Drag a card to move its stage. Dropping on Lost asks why.

Moves on its ownCalling or messaging from Karobar marks a lead Contacted, and an order for them marks it Customer.
A board to dragDrag a card to its next stage. Dropping it on Lost asks why.
Lost, with a reasonNo answer, not interested, too expensive, bought elsewhere, wrong number, or spam. The reasons show you what to fix.
Ready for orderMark a lead ready for order, and whoever handles orders picks it up from the Orders tab.
Archive, don’t deleteArchiving is the everyday tidy-up. Only an archived lead can be deleted for good, and then it never comes back, even if the ad sends it again.
The whole storyEvery move, call and message is on the lead’s timeline, with who did it, next to your notes and tags.

05Alerts

A nudge on your phone.

Each new lead goes to the next teammate in turn, and their phone tells them at once. If nobody gets in touch in time, Karobar reminds them, then tells you.

nowNew lead: Sofia AlvarezTikTok · Drop waitlist · Court sneaker try-on
6m agoLucas Grant sent a form againTikTok · Drop waitlist · Court sneaker try-on

Leads settings

Who gets new leads

Take turnsThe next teammate with Leads access gets it. Anyone set to Away is skipped.
OffNew leads wait for you to hand them out.

Speed to lead

Remind the person if a new lead isn’t contacted within

5 min15 min30 min60 min

After 30 minutes (or your target, if longer) you are told once.

Tell me about every new lead, even when a teammate has it

Take turnsThe next teammate with Leads access gets the lead. Anyone set to Away is skipped, and someone coming back stays with the same teammate.
Or one person per sourceSend a source’s leads to one person, or switch turns off and hand leads out yourself.
Speed to leadChoose 5, 15, 30 or 60 minutes. A lead still waiting by then sends its teammate a reminder.
You hear onceAfter 30 minutes, or your target if that is longer, you are told once. You can also hear about every new lead.
Follow-upsSet a reminder on a lead, and you or the teammate looking after it get a notification at that time.
Your settings, their alertsOnly the owner changes who gets leads and when. Each person can still switch their own lead alerts off in Notifications.

06Which ad

Know which ad brought each lead.

Every lead shows its platform, form, campaign, ad set and ad. The Leads report adds it up: where your leads come from, how fast your team answers them, and what each lead and customer costs.

Sofia Alvarez

Which ad brought them

Platform: TikTok
Form: Drop waitlist
Page or account: Rowe Studio Ads
Campaign: November drop
Ad set: Sneaker fans, 18–34
Ad: Court sneaker try-on

Leads reportLast 30 daysGroup by: Ad

Ad	Leads	Contacted	First contact	Customers	Cost per lead	Cost per customer
Court sneaker try-on	41	95%	6 min	9	$12.00	$54.67
Amber gift box	27	89%	14 min	3	$13.00	$117.00
Tee restock	23	91%	9 min	4	$13.00	$74.75

Costs use the ad spend of the campaigns that brought these leads, on the same days. Test leads are left out.

On every leadPlatform, form, page or account, campaign, ad set and ad, on the lead page and in the list.
Cost per lead and per customerCosts use the ad spend of the campaigns that brought these leads, on the same days.
Four ways to lookGroup the report by platform, campaign, ad or form, over the last 7, 30 or 90 days, this month or last month.
How fast, reallySee the typical time to a first contact for each ad, so you know which leads wait.
Ask Karobar AIAsk which campaigns bring customers, not just leads. Karobar AI reads your leads and the ads behind them.
ExportExport the leads you are looking at, with the filters you set, to a file.

Works withSales DeskAI InboxKarobar AI

Platforms

What works on each platform.

TikTok and Snapchat lead forms work today. Facebook and Instagram lead forms are coming soon.

Snapchat keeps no history of its leads: import its CSV for the ones sent before you connected.
	TikTok	Snapchat	Facebook	Instagram
Lead form entries become leadsWith the answers and the ad	Yes	Yes	Coming soon	Coming soon
Instant WhatsApp welcomeYour own approved template	Yes	Yes	Coming soon	Coming soon
Leads handed out, with alertsIn turn, or to one person	Yes	Yes	Coming soon	Coming soon
Import older leads from a CSVDuplicates skipped, dates kept	Yes	Yes	Yes	Yes

Good to know

Before you connect.

01Facebook and Instagram are coming soonTikTok and Snapchat lead forms work today. Facebook and Instagram lead forms are coming soon.
02TikTok needs an ad account adminConnect TikTok Ads as an Admin of the ad account, so its lead forms can reach Karobar.
03Snapchat needs an Organization AdminConnect Snapchat as an Organization Admin. A Snapchat form sends its leads to one tool: if another tool has it, remove that tool’s webhook in Snapchat, then check again.
04Snapchat keeps no historyLeads sent before you connected stay in Snapchat. Import its CSV to bring them in.
05German numbers need consentIn Germany a business may only send a WhatsApp message to people who agreed to it. Without your tick, German numbers get no welcome.
06Imported leads stay quietImported leads are not handed out and don’t send alerts. A file can hold up to 5,000 rows, up to 5 MB.

Questions

About Lead capture.

Which lead ads does Karobar work with?

TikTok Instant Forms and Snapchat lead forms. Facebook and Instagram lead forms are coming soon.

How fast does a new lead arrive?

Usually within seconds of the form being sent. Karobar also checks each source every hour, so a lead that missed the first delivery still comes in.

Does Karobar message new leads for me?

Only if you switch on the instant WhatsApp welcome. It sends one of your own approved WhatsApp templates, once, from your own number, and Karobar AI never writes it. Everything else, your team sends from the lead page.

Who gets each new lead?

By default your team takes turns: the next teammate with Leads access gets it, and anyone set to Away is skipped. You can also send a source's leads to one person, or hand leads out yourself.

What is the difference between leads and orders?

A lead is someone who might buy; an order is a sale you are fulfilling. Each has its own tab, and bookings have a third.

What if the same person fills in a form twice?

It stays one lead. Karobar marks it Came back, keeps every form they sent on it, and tells the teammate who has it.

Can I bring in leads I already have?

Yes. Import a CSV, such as a Snapchat export or an old spreadsheet, of up to 5,000 rows. Leads already in Karobar are skipped, and the original dates are kept.

Guides