Order received
Utilityorder_received
Hi {{1}}, thank you for your order {{2}}! We have received it and will confirm the details shortly. Total: {{3}}.
Samples: {{1}} Ayesha · {{2}} #1042 · {{3}} Rs 3,600
Free templates
Ready-to-submit WhatsApp message templates for order confirmations, cash-on-delivery checks, shipping updates, payment reminders and offers, each with its category, placeholders and sample values. Copy one, change the wording to fit your shop, and send it to Meta for approval.
order_received
Hi {{1}}, thank you for your order {{2}}! We have received it and will confirm the details shortly. Total: {{3}}.
Samples: {{1}} Ayesha · {{2}} #1042 · {{3}} Rs 3,600
cod_order_confirm
Hi {{1}}, please confirm your order {{2}} for {{3}}, to be paid in cash on delivery to: {{4}}. Reply YES to confirm or NO to cancel.
Samples: {{1}} Ayesha · {{2}} #1042 · {{3}} Rs 3,600 · {{4}} House 12, Street 4, DHA Lahore
Buttons: Quick replies: YES, NO
Confirming before you ship is the cheapest way to cut refused parcels.
order_confirmed
Thanks {{1}}, your order {{2}} is confirmed. We will pack it today and send you the tracking number as soon as it ships.
Samples: {{1}} Ayesha · {{2}} #1042
order_shipped
Good news {{1}}! Your order {{2}} is on its way with {{3}}. Tracking number: {{4}}. Expected delivery in {{5}} working days.
Samples: {{1}} Ayesha · {{2}} #1042 · {{3}} TCS · {{4}} 7845123690 · {{5}} 2 to 4
Buttons: Call to action: Track parcel (link)
out_for_delivery
Hi {{1}}, your order {{2}} is out for delivery today. Please keep {{3}} ready and your phone nearby for the rider.
Samples: {{1}} Ayesha · {{2}} #1042 · {{3}} Rs 3,600
delivery_attempt_missed
Hi {{1}}, the courier could not deliver your order {{2}} today. Reply with a good time and we will arrange the next attempt.
Samples: {{1}} Ayesha · {{2}} #1042
order_delivered
Hi {{1}}, your order {{2}} has been delivered. If anything is not right, reply here and we will sort it out.
Samples: {{1}} Ayesha · {{2}} #1042
payment_reminder
Hi {{1}}, a friendly reminder that payment of {{2}} for order {{3}} is due on {{4}}. Reply here if you have any questions.
Samples: {{1}} Ahmed · {{2}} Rs 12,000 · {{3}} #2088 · {{4}} 20 November
payment_received
Thank you {{1}}, we have received your payment of {{2}} for order {{3}}.
Samples: {{1}} Ahmed · {{2}} Rs 12,000 · {{3}} #2088
return_update
Hi {{1}}, we have received your return for order {{2}}. Your {{3}} will be processed within {{4}} working days.
Samples: {{1}} Sara · {{2}} #1188 · {{3}} exchange · {{4}} 3
follow_up_on_request
Hi {{1}}, we have an update on the question you asked about {{2}}. Reply to this message to continue the chat.
Samples: {{1}} Sara · {{2}} the size of the black abaya
Use it to answer a question the customer asked after the window closed. Keep anything promotional out, or Meta treats it as marketing.
back_in_stock
Hi {{1}}, good news: the {{2}} you asked about is back in stock. Reply ORDER and we will reserve one for you.
Samples: {{1}} Ayesha · {{2}} navy embroidered suit
Buttons: Quick reply: ORDER
cart_reminder
Hi {{1}}, you left {{2}} in your cart. Shall we complete the order for you? Reply YES and we will confirm it.
Samples: {{1}} Ali · {{2}} the leather wallet
Buttons: Quick replies: YES, Not now
sale_announcement
Hi {{1}}! Our {{2}} starts today: {{3}} off selected items until {{4}}. Reply STOP to stop receiving offers.
Samples: {{1}} Ayesha · {{2}} Eid sale · {{3}} 30% · {{4}} Sunday
Buttons: Call to action: Shop now (link)
new_arrivals
Hi {{1}}, the new {{2}} collection has just arrived. Tap below to see it before it sells out. Reply STOP to opt out.
Samples: {{1}} Ayesha · {{2}} winter
Buttons: Call to action: See collection (link)
feedback_request
Hi {{1}}, how did you like your {{2}}? Reply with a number from 1 to 5. Your feedback helps us improve.
Samples: {{1}} Sara · {{2}} new abaya
Meta says a general feedback request is not approved as utility, so submit it as marketing.
Every WhatsApp template has a category, and it decides how the template is reviewed and charged. Meta's template categorization rules say a template is utility only when it has no promotional intent and is about something the customer asked for or needs, such as an order update. A template that mixes an update with an offer, or whose purpose is unclear, is marketing. General feedback requests are not approved as utility, and Meta regularly re-checks approved templates and moves those in the wrong category.
Inside the 24-hour customer service window you can reply freely. Templates are for starting a conversation, such as a broadcast or a shipping update, and for replying after the window has closed. The details are in WhatsApp auto replies and the 24-hour window, and sending templates to many customers at once is covered in WhatsApp broadcasts and templates.
Want to see how bold prices and lists will look? Paste the text into the free WhatsApp text formatter.
In Karobar you write a template, send it to Meta for review, and use it in broadcasts, order updates and chats whose 24-hour window has closed. See Create a WhatsApp message template.