Comments are where your audience talks to you in public. Some of them are buyers asking about a price, some are fans, some are honest criticism, and some are spam or abuse. If you treat them all the same, you either answer everything by hand all day or you ignore the lot, and the buyers get lost among the noise.
Moderating well means deciding a few simple rules once and then following them every day. This guide covers how to set a policy, what to hide and what to delete, how to move buyers into DMs, what each platform lets you do, and how Karobar puts Facebook, Instagram, TikTok and YouTube comments into one view with Karobar AI helping you sort and draft.
Start with a simple policy
You do not need a long document. Three rules cover most situations:
- Answer buyers. Anyone asking about price, size, stock or delivery gets a reply, quickly.
- Hide spam and abuse. Links to scams, repeated advertising, insults and threats do not need to stay in front of your audience.
- Leave criticism visible and answer it. A fair complaint with a calm reply builds more trust than a comment section where every problem has vanished.
Write the policy down in a few lines and share it with anyone on your team who handles comments. Consistency matters more than strictness, because people notice when similar comments get different treatment.
When to hide and when to delete
Hiding keeps a comment off the public view while the person who wrote it can still see it. On platforms that support it, you can also unhide later. It suits comments you are unsure about, borderline rudeness and off-topic posts, because it is reversible and does not start a fight.
Deleting removes the comment for good. Keep it for clear spam, scams, hate, threats and anything that exposes someone's private details. If you might need a record of a threat, take a screenshot first.
| Kind of comment | Usual action |
|---|---|
| Question about price or stock | Reply, or move to a DM |
| Compliment or emoji | Like or give a short reply |
| Fair complaint | Leave visible, reply calmly, offer a private chat |
| Rude but not threatening | Consider hiding |
| Scam link, repeated ad, abuse, threat | Delete (or hide first if you are unsure) |
Move buyers to DMs
A comment asking "price?" is the start of a sale. Answering in public is fine if you are happy to share the price, but a DM lets you send links, ask for a size and take an address. A short public reply such as "Sent you a message" tells everyone else you responded.
On Facebook and Instagram you can send a private reply, which is a DM to the person who commented. Meta allows one private reply per comment, so make the first message short and give it one clear action. For a step by step setup, read how to turn Instagram comments into DMs. On TikTok and YouTube there is no private reply, so keep the buyer in the comments with a short answer and invite them to reach you through your profile or your link.
What you can do on each platform
Each platform gives businesses a different set of tools, and Karobar can only do what the platform allows. This is what you can do on a comment from Karobar:
| Platform | Actions in Karobar |
|---|---|
| Reply, hide and unhide, delete, like, edit your own comment, private reply | |
| Reply, hide and unhide, delete, like, edit your own comment, private reply | |
| TikTok | Reply, hide, delete, like, pin. No private reply |
| YouTube | Reply and delete only |
So a YouTube comment cannot be hidden, liked or pinned from Karobar, and a TikTok comment cannot get a private reply. Plan your policy around what each channel really offers. See the Facebook and Instagram pages for how to connect each one.
One comments view for four platforms
Without a shared view you open four apps, scroll four sets of posts and hope you did not miss a question. Karobar collects comments from Facebook, Instagram, TikTok and YouTube into one comments view, so you work through them in a single list and take the action that fits. The same place sits alongside your chats in the unified inbox, which is helpful when a commenter then writes to you privately. For the wider picture, see one inbox for Instagram, WhatsApp and TikTok.
Karobar works on the comments under your own posts. It is not a tool for managing comments on ads.
How Karobar AI helps you sort and reply
Karobar AI reads each comment and scores it, so the ones that matter rise to the top. The signals it looks at are:
- Buying intent, such as a question about price or availability
- Angry, where the writer sounds upset
- Needs a human, where the comment is too sensitive or unclear for a quick draft
- Needs a reply, where an answer is expected
- Spam or abuse, as a topic you can review and act on
For comments that need a reply, Karobar AI writes a draft. A person reads it, edits it or discards it. See AI comment moderation for more.
Price questions get special care. By default the draft is a "message us" style reply rather than a public price. If you have chosen to allow public prices, drafts can include them. Drafts also draw on what you have told Karobar about your business, so keep business knowledge up to date.
Automations that run before drafts
On Facebook and Instagram you can set up two kinds of automation that run first, before any AI draft is made:
- Comment to DM sends a private message when someone comments a keyword on your post.
- Fixed public replies post text that you wrote yourself under matching comments.
Because these use your own wording, they are predictable. A comment that matches an automation is handled by it, and the rest stay in the comments view for you and Karobar AI drafts. These automations are not available on TikTok or YouTube.
A daily routine
Ten to fifteen minutes, once or twice a day, is enough for most small businesses. A sample rhythm:
| When | What to do |
|---|---|
| Morning | Open the comments view and look at the comments flagged as buying intent or angry. Reply or send a private reply first. |
| Morning | Review spam and abuse, then hide or delete what breaks your policy. |
| Midday | Read the drafts Karobar AI prepared. Edit, send or discard each one. |
| Evening | Check comments marked needs a human and handle them yourself. |
| Weekly | Look at which posts bring the most questions, and whether a keyword automation would save time. |
If more than one person handles comments, give each a role and share access through team settings, so that nobody answers the same comment twice.
Sources
Facts about other companies and platforms come from their own pages, checked on the dates shown. Plans and prices change; check the source before you decide.
- Facebook Help: hide a comment on your Page (checked 2026-10-03)
- Facebook Help: delete a comment on your Page (checked 2026-10-03)
- Meta Business Help: keyword and profanity filters for Pages (checked 2026-10-03)
- Instagram Help: hide comments and Hidden Words (checked 2026-10-03)
- Meta: Instagram private replies (one reply per comment, within 7 days) (checked 2026-10-03)