Karobar vs WATI

Who each tool fits

WATI fits businesses whose WhatsApp work is mostly broadcasts, chatbots and support, especially if they also want a live chat widget on their website, WhatsApp calling, or a Shopify store connected for abandoned carts and order messages. WATI has native iOS and Android apps, and its Pro and Business plans allow you to add users beyond the five included.

Karobar fits shops and small brands that take orders in chats: a customer asks about a product on Instagram, confirms on WhatsApp and pays cash on delivery. Karobar keeps the chat, the order, the payment status, the courier and the tracking link together, and sends the customer updates as the order moves. It also brings comments from Facebook, Instagram, TikTok and YouTube and Google reviews into the same place, with Karobar AI drafting replies from your own catalogue and stock. It starts at one user for $20 a month.

Put simply, if your store runs on Shopify, or a website widget and native mobile apps matter today, WATI offers those and Karobar does not yet. If you sell from chats without a website store and need to track orders and couriers, Karobar was built around that job.

Pricing explained

WATI's prices depend on where you are. We opened the WATI pricing page in a browser on 3 October 2026, and it showed prices in USD for Pakistan. A visitor from another country may see different figures, so check the page yourself.

Those are WATI's prices as shown for Pakistan on 3 October 2026. WATI says the annual subscription saves up to about 25% and comes with free dedicated onboarding. WATI also lists Copilot AI credits on each plan (250, 500 or 1,500 a month), free automation triggers (1,000, 2,000 or 5,000 a month) and broadcasts (15,000 a month on Growth, unlimited above it). The Shopify add-on is $4.99 a month, and the Astra AI agents are priced separately.

Karobar's plans are priced in USD. Individual is $20 a month for 1 user, 1 of each account type and 1,000 contacts. Team is $39 for 3 users, 3 of each account type and 5,000 contacts. Brand is $59 for 5 users and 15,000 contacts, and Enterprise is $199 for 10 users and 50,000 contacts. Each plan includes AI credits (200, 400, 600 and 2,000 a month), and extra credits cost $1 per 100. Paying yearly saves 12%. An account type means one connected Facebook page, Instagram account, TikTok account, WhatsApp number, YouTube channel, Google Business Profile, or Meta, TikTok or Snapchat ad account. Details are on the pricing page.

AI credits are not the same unit. Each tool spends credits on its own AI features in its own way, so a credit on one does not equal a credit on the other. Estimate how many AI replies you expect to use instead of comparing the raw numbers.

WhatsApp message fees. Meta charges businesses per message on the official WhatsApp API, and from 1 October 2026 it also charges for service replies after the first 1,000 a month for each business phone number (Meta's pricing page). WATI's pricing page says additional charges apply for messages, charged based on the WATI rate card, and its help center says your total cost depends on three parts: the plan, messaging charges and any add-ons. Whichever tool you choose, ask how message fees reach your bill before you send a large campaign.

Channels

Both tools cover WhatsApp, Instagram, Facebook and TikTok. WATI's pricing page also lists WhatsApp Business Calling, a website widget and wa.me links in its inbox. Its WebChat is a live chat widget for your website on Growth, Pro and Business, and the Business plan lists SMS fallback in beta. Karobar does not have a website chat widget yet (it is coming soon), and SMS and email are also still on the way.

One point is worth checking on WATI before you buy. The pricing page lists the omnichannel inbox on the Growth plan, while WATI's help center says the multi-channel Team Inbox is available only on Pro and Business. If you need Instagram and Facebook alongside WhatsApp on Growth, confirm it with WATI. TikTok DMs on WATI are also not available for accounts registered in the US, EEA, Switzerland, UK or India.

On Karobar, WhatsApp connects through the official Cloud API, or you can link a number you already use in the WhatsApp Business app. Comments from Facebook, Instagram, TikTok and YouTube and your Google Business Profile reviews arrive in the same app as your DMs, so one team handles all of them. See unified inbox.

Automation and AI

WATI lists chatbots and automations on every plan, measured in free automation triggers per month. Its Instagram automation lets one rule reply publicly to a comment and send the commenter a private DM, and WATI's help center explains how to set up comment to DM on posts and reels. Some Instagram chatbot steps, such as the AI Assist step, need Pro or Business (plan requirements).

On AI, WATI AI covers Copilot, AI Agents and BYOA, which lets you connect your own AI model. Copilot credits come with each plan, while the Astra AI agents are a separate add-on.

Karobar's automation is aimed at the questions a shop answers every day:

• Keyword auto replies on WhatsApp, Instagram, Messenger and TikTok. See inbox auto reply and our guide to the WhatsApp 24-hour window.
• Conversation starters on Instagram, Messenger and WhatsApp.
• Chatbot flows on WhatsApp only. See chatbots and flows.
• Comment to DM on Instagram and Facebook: an opening DM with a button, a link DM, a follow-up and rotating public replies. See comment to DM and the Instagram comment to DM guide.
• WhatsApp templates and broadcasts, written in the app and sent to Meta for approval. See WhatsApp marketing.

Karobar AI drafts replies from your catalogue, prices, variants, stock status (available, few left, sold out), business details and saved knowledge, and a person on your team sends them. It drafts replies to comments and Google reviews too, and the Karobar AI agent answers questions about your ads, inbox and sales. Karobar also shows insights from your Meta, TikTok and Snapchat ad accounts.

Commerce and orders

Both tools handle orders, in different ways. WATI's commerce tools centre on the WhatsApp Catalog and Shopify. Its Orders page lists orders received through the WhatsApp Catalog, and WATI's help center says an order cannot be modified once it is placed. With the Shopify add-on, WATI can confirm COD orders on WhatsApp and send shipment and delivery notifications, and the Growth plan includes Shopify abandoned cart and order templates.

Karobar's Sales Desk works without a website store, which suits sellers whose shop is their Instagram or WhatsApp:

• Create an order from the chat you are in, with cash on delivery, advance or partial payments, and a confirmation status.
• Add the courier and tracking number. Tracking links are made automatically for TCS, Leopards, PostEx, Trax, Swyft and Daraz.
• Send Notify customer messages when an order is confirmed, paid, shipped or delivered.
• Keep a product catalogue with variants, imported from CSV or XLSX, and stock per warehouse. Stock changes through stock documents, not automatically when an order is placed.
• Sync your WhatsApp catalogue with Meta in both directions. Carts sent from the WhatsApp catalogue become orders automatically.

The limits, plainly: Karobar has no Shopify or WooCommerce integration and does not book couriers. If your orders start in a Shopify store, WATI's add-on connects to it and Karobar does not. Our guide to taking orders from Instagram DMs walks through the Karobar routine.

Team inbox and apps

In Karobar, the owner invites team members and chooses which parts of the app each one can open. Chats are assigned by hand or automatically to the teammate with the fewest open chats, and only the assigned person can send in that chat. See team inbox. Karobar runs in the browser at app.karobar.io on phones and computers; native iOS and Android apps are coming but are not public yet. The app and AI replies work in English, Roman Urdu, Urdu, Arabic, German, Malay and Thai.

WATI has a mobile app for Android and iOS. On users, WATI's Growth plan includes 3 with no option to add more, so a team of four or more would need Pro or Business.

Switching considerations

Before you move between WATI and Karobar, go through this list:

1. List what you use. If you depend on the website widget, WhatsApp calling, SMS fallback or Shopify, Karobar does not offer these today.
2. Plan the WhatsApp number move. Ask both providers how your number and its approved templates move across, and pick a quiet hour for the change.
3. Export your contacts and import them into the new tool.
4. Rebuild your chatbots and auto replies. Automations do not transfer between tools, so note what each one does before you switch.
5. Set up your catalogue. In Karobar, import products from CSV or XLSX or sync your WhatsApp catalogue with Meta.
6. Use the trial. Both tools offer 7 days free. Run real chats and a few real orders through it before you decide.

How we checked

Every fact about WATI on this page was checked on 3 October 2026 on WATI's own website and help center, listed in the sources below. WATI's prices were read from its pricing page in a browser, where they were shown in USD for Pakistan. We did not use review sites, third-party blogs or competitors' claims about WATI. Where we could not find a feature on WATI's pages, we left it out rather than say it does not exist. Prices and features change, so check each company's pages before you buy, and tell us if anything here is out of date.