--- title: "How to Create and Schedule a Social Media Post | Karobar" url: https://karobar.io/help/schedule-a-social-media-post language: en description: "Write one post for Facebook, Instagram, TikTok, LinkedIn, YouTube and Google Business, adjust it per network, and post now or schedule it. Step by step." --- [Help center](https://karobar.io/support) · Social Content # Create and schedule a social media post Write once, adjust per network, add photos or video, and post now or later. Updated 14 October 2026 In Karobar you write a post once and send it to any mix of Facebook, Instagram, TikTok, LinkedIn, YouTube and Google Business accounts, with a different caption or format for each where you need it. This page walks through the composer from start to finish. ## 1. Start a new post 1. Open **Social Content** from the main menu. 2. Click **New post**. The composer opens in its own tab. It saves as you work, so you can leave and pick the post up later from **Drafts**. ## 2. Choose where it goes Under **Post to**, tick the accounts. Accounts you often post to together can be saved as a group and picked in one tap. If an account needs reconnecting, Karobar says so here; reconnect it in **Settings → Channels**. ## 3. Write the caption - **One caption or several.** The caption goes **Everywhere** by default. Switch a network to **Own version** to write it differently there. - **Help while you write.** Add emoji, a saved caption or a hashtag set, and a link. **Write with AI** drafts a caption from a photo or a few words, and **Improve with AI** polishes yours; both use your [brand kit](https://karobar.io/help/set-up-your-brand-kit). - **Links that count clicks.** Shorten links with your Bitly account, or add tracking tags (UTM) so your website reports show which post sent the visit. - **Limits checked for you.** Karobar warns you when a caption is too long for a network, or when an Instagram caption has more than 30 hashtags or 20 @mentions. ## 4. Add photos, videos or a PDF Add files from this device, from your [Library](https://karobar.io/help/media-library-and-editor), or straight from your product photos. Drag them into order; the first one is the cover. Videos can be up to 2 GB, and a big upload carries on if the connection drops. Click **Edit** on a file to crop, trim or add alt text, or **AI Enhance** on a product photo to [clean it up with AI](https://karobar.io/help/enhance-product-photos-with-ai). ## 5. Choose the format for each account For each account, pick what to **Post as**: for example a Reel, Story or Carousel on Instagram, a Short on YouTube, or a Document on LinkedIn. **Platform settings** holds the extras for each network, such as trial reels or TikTok labels; they are listed in [Post settings for each network](https://karobar.io/help/post-settings-for-each-network). Karobar checks the post against each network's rules and marks each account **Ready** or shows what to fix. If a file does not fit a format, **Fix** makes a version that does. ## 6. Choose when - **Now:** posts as soon as you press Post now. - **Specific time:** pick a date and time. Add more times to send the same post several times. - **Post & repeat:** a first post, then repeats every day, every week, on a weekday or on dates you choose. - **Draft:** keep it for later; nothing goes out. **Space out accounts** puts a few minutes between each account instead of posting everywhere at once. Times are shown in your time zone. ## 7. Add automations (Facebook and Instagram) In **Automations**, choose what happens when people comment on this post: send them a DM with your link, reply in public under their comment, or both, for every comment or only for words you choose, such as PRICE. On Instagram you can also answer replies to your Story with a DM. These start when the post goes out. Ideas for what to send are in [Instagram comment to DM](https://karobar.io/guides/instagram-comment-to-dm). ## 8. Post, schedule or send for approval Press **Post now** or **Schedule**. If your account needs approval, the button says **Send for approval** instead; see [Set up social media post approvals](https://karobar.io/help/set-up-post-approvals). You can follow the post in the [calendar](https://karobar.io/help/use-the-content-calendar). FAQ ## Questions? Answers. Any other questions? [Ask support](https://karobar.io/support). ### Can I post the same thing to several accounts at different times? Yes. Use Space out accounts to put minutes between them, or add several times to send the same post more than once. ### Where do posts I started but did not finish go? Into Drafts. The composer saves as you work; open Drafts to pick one up, or discard it. ### Can comments on my post come back to Karobar? Yes. Comments on Facebook, Instagram, TikTok, LinkedIn and YouTube posts arrive in the Comments inbox. Google Business posts do not take comments. ## More help: Social Content - [Use the content calendar Find, move and fix your posts by month, week, day or list. Read](https://karobar.io/help/use-the-content-calendar) - [Set up social media post approvals Decide who posts directly, and approve or send back your team's posts. Read](https://karobar.io/help/set-up-post-approvals) - [Set up your brand kit Logo, colours, fonts and tone, so Karobar AI writes and designs like you. Read](https://karobar.io/help/set-up-your-brand-kit) - [Use the media library and photo editor Folders for your files, plus crop, trim, cover, alt text and tags. Read](https://karobar.io/help/media-library-and-editor) - [Enhance product photos with AI Fix light and framing, or place your product in a new scene. Read](https://karobar.io/help/enhance-product-photos-with-ai) - [Bulk upload social media posts from a spreadsheet Schedule up to 500 posts at once from a CSV file. Read](https://karobar.io/help/bulk-upload-social-media-posts) Keep going ## What to look at next [Plan, approve and publish posts on every network One calendar for Facebook, Instagram, TikTok, LinkedIn, YouTube and your Google Business Profile. Write the po… Learn more](https://karobar.io/features/social-content)[Comment to DM: a private message for everyone who comments When someone comments on your Instagram or Facebook post or Reel, Karobar sends them a DM with your link. Publ… Learn more](https://karobar.io/features/comment-auto-dm)