---
title: "How to Plan a Social Media Campaign in Karobar | Karobar"
url: https://karobar.io/help/plan-a-social-media-campaign
language: en
description: "Plan a sale, launch or run of posts as one campaign: name it, pick the accounts, set the times, fill each time with a post and switch it on."
---

[Help center](https://karobar.io/support) · Social Content

# Plan a social media campaign

Times first, then a post for each time, then switch it on.

Updated 14 October 2026

A campaign keeps a sale, a launch, a giveaway or a run of posts together, with its own accounts, dates and results. You choose the times first, then give each time a post, and nothing goes out until you switch the campaign on.

## Build the campaign

In Social Content, open **Campaigns** and click **New campaign**. The builder has four steps, and **How campaigns work** explains each one as you go.

1. **Name:** a name only you see, and a colour that marks its posts on the calendar. Its links are tagged with the name, so you can see the clicks it brings.
2. **Accounts:** where its posts go. A saved group picks several at once, and each post can still change them.
3. **Plan:** how often, how many and at what time. The calendar also shows your other campaigns and posts. Click a day to see its hours, click an empty hour to add a post time, and drag a post to move it. For each time, create a post or pick one you already have; a post from your accounts is copied into a new post for that time.
4. **Review:** see what is missing, such as times with no post yet, then **Activate campaign**, or **Activate later**.

Times without a post, and posts still in draft, are skipped when you activate. You can fill them in later. Posts with [automations](https://karobar.io/help/schedule-a-social-media-post#automations) start them as they go out, and new posts in a campaign start with link shortening on, so clicks are counted.

## Pause, change or delete it

- Each campaign card has a ⋯ menu with **Activate**, **Deactivate** and **Delete**.
- While a campaign is paused, its scheduled posts wait. If a post's time passes while paused, change its time before activating again.
- Deleting a paused campaign keeps its posts as drafts, so nothing goes out on its own.

## See how it is doing

Each campaign shows its reach and engagements so far. For each post's numbers, see [post results](https://karobar.io/help/see-post-results-and-reuse-posts).

FAQ

## Questions? Answers.

Any other questions? [Ask support](https://karobar.io/support).

### Can I add a post I already published to a campaign?

Yes. In Content, choose Add to campaign on the post and pick an open time, or start a new campaign with it.

### Can a campaign post to different accounts on different days?

Yes. The campaign's accounts are the starting point; each post can still change them.

## More help: Social Content

- [Create and schedule a social media post Write once, adjust per network, add photos or video, and post now or later. Read](https://karobar.io/help/schedule-a-social-media-post)
- [Use the content calendar Find, move and fix your posts by month, week, day or list. Read](https://karobar.io/help/use-the-content-calendar)
- [Set up social media post approvals Decide who posts directly, and approve or send back your team's posts. Read](https://karobar.io/help/set-up-post-approvals)
- [Set up your brand kit Logo, colours, fonts and tone, so Karobar AI writes and designs like you. Read](https://karobar.io/help/set-up-your-brand-kit)
- [Use the media library and photo editor Folders for your files, plus crop, trim, cover, alt text and tags. Read](https://karobar.io/help/media-library-and-editor)
- [Enhance product photos with AI Fix light and framing, or place your product in a new scene. Read](https://karobar.io/help/enhance-product-photos-with-ai)

Keep going

## What to look at next

[Plan, approve and publish posts on every network One calendar for Facebook, Instagram, TikTok, LinkedIn, YouTube and your Google Business Profile. Write the po… Learn more](https://karobar.io/features/social-content)[Organic results from seven networks, in one place Overview, profile, post and audience reports for Facebook, Instagram, TikTok, YouTube, LinkedIn, Google Busine… Learn more](https://karobar.io/features/business-insights)