--- title: "Social Media Analytics for 5 Platforms | Karobar" url: https://karobar.io/features/business-insights language: en description: "Followers, reach, engagement and post performance from Facebook, Instagram, TikTok, YouTube and Snapchat, compared with the previous period." --- Available now # Four reports, five platforms, _one place_ Overview, Profile Performance, Post Performance and Audience Insights: organic data from Facebook, Instagram, TikTok, YouTube and Snapchat in one dashboard, compared with the prior period. [Start free](https://karobar.io/get-started)[See pricing](https://karobar.io/pricing) WebNo card needed2 minute setup ## Four reports, one dashboard Channel coverage ## Which report, on which platform Each platform has its own metrics. Where a platform gives no data, we show none. | Capability | Facebook | Instagram | TikTok | YouTube | Snapchat | | --- | --- | --- | --- | --- | --- | | Overview9 core metrics, prior period compare | | | | | | | Profile Performance18 metrics on TikTok, 6 on the rest | | | | | | | Post PerformanceTop reach, top engagement, format mix | | | | | | | Audience: country & city | | | | | | | Audience: gender & ageInstagram is the most complete | | | | | | | Paid vs organic splitOn reach, impressions and video views | | | | | | TikTok audience data needs a Business profile with 100+ followers. Facebook deprecated gender and age demographics in November 2025. Snapchat provides stored profile metrics, not post or audience reports. How it runs ## A typical day with Business insights 1. Connect Link business profiles from Settings 2. Pick Pick the platform and profiles 3. Range 7 to 90 days, with prior-period comparison on 4. Read Four reports, from overview to audience 5. Act Focus on what's working A day with Karobar (example) At month end you need to know which channel is actually working. Overview showed reach up 34%, Profile Performance showed 1,240 clicks on the TikTok bio link, and budget shifted there. Sellers who want to know which channel, which post and which audience segment is actually working. Built around it ## How Business insights fits with the rest of Karobar No feature is a separate tool. Each one connects to the rest of your work in a single workspace. Facebook, Instagram, TikTok, YouTube and Snapchat: organic data from five platforms in one dashboard. On Meta, reach, impressions and video views are split into paid and organic. TikTok Profile Performance is the most detailed: 18 metrics, including bio link and phone clicks. [Ads reporting: Meta, TikTok and Snapchat in one dashboard Connect Meta, TikTok and Snapchat ad accounts to see spend, ROAS and campaign results in one pla…](https://karobar.io/features/ad-insights)[Enterprise ad intelligence: under 0.7 PKR per creative Market tools charge 15–20 PKR. Karobar Vision AI tells you why something converted with a video …](https://karobar.io/features/creative-performance)[Plan your posts and publish Schedule from a social content calendar and keep your presence consistent with multi-platform po…](https://karobar.io/features/social-content) FAQ ## Business insights: common questions Any other questions? [Ask support](https://karobar.io/support). ### How is this different from Ad Insights? Business Insights shows organic performance: followers, reach, posts and audience. Ad Insights is a separate module for paid spend and ROAS. ### Kaunse platforms? Facebook Pages, Instagram, TikTok, YouTube and Snapchat. Each platform's metric set differs slightly, and TikTok is the most detailed in Profile Performance. ### Is order and inbox data in here? No. This module shows organic data from social platforms only. Orders are in Sales Desk and reply times are in the Unified Inbox. ### How long is the date range? 7, 14, 30, 60 or 90 days. Defaults to 30, and "compare vs prior period" stays on by default. ### Audience data on every platform? Instagram gives the fullest data: gender, age, country and city. TikTok needs a Business profile with 100+ followers. YouTube gives countries only, and Snapchat has no audience report. Keep going ## More features that work with Business insights [Ads reporting: Meta, TikTok and Snapchat in one dashboard Connect Meta, TikTok and Snapchat ad accounts to see spend, ROAS and campaign results in one place, for better… Learn more](https://karobar.io/features/ad-insights)[Enterprise ad intelligence: under 0.7 PKR per creative Market tools charge 15–20 PKR. Karobar Vision AI tells you why something converted with a video and image brea… Learn more](https://karobar.io/features/creative-performance)[Plan your posts and publish Schedule from a social content calendar and keep your presence consistent with multi-platform posting.… Learn more](https://karobar.io/features/social-content) Ready when you are ## Business insights and everything else, in one plan. Individual plan $20/mo — billed $20. - Every channel in one workspace - AI drafts from your own catalogue - One inbox for every channel [Start free trial](https://karobar.io/login?trial=1&login=1)[View all plans](https://karobar.io/pricing) 7 days free. No card needed.