--- title: "Karobar vs Metricool: A Metricool Alternative | Karobar" url: https://karobar.io/compare/karobar-vs-metricool language: en description: "A Metricool alternative for shops that sell in chat: Karobar and Metricool compared on price, free plan, networks, inbox, WhatsApp, ads and orders, sourced." --- Comparison # Karobar vs Metricool: a Metricool alternative for shops that sell in chat Pricing, inbox, WhatsApp, ads and orders compared, with a source for every Metricool fact. Updated 15 October 2026 Metricool is an all-in-one social media tool with planning, analytics, an inbox, ads reporting and a free plan, priced by the number of brands you manage. Karobar covers posting, comments and ad results too, but it is built for shops that sell in chat: WhatsApp, Instagram, Messenger and TikTok DMs in one inbox, orders with cash on delivery, courier tracking and stock. If you are looking for a Metricool alternative, this page compares the two feature by feature. Every statement about Metricool links to Metricool's own pricing page, numbered in the sources list, and was checked on 15 October 2026. Karobar's details come from our own product and our [pricing page](https://karobar.io/pricing). | Feature | Karobar | Metricool | | --- | --- | --- | | Lowest price | Individual plan, $20 a month (1 user). Paying yearly saves 12%. | A free plan for 1 brand; Starter from $20 a month billed yearly, or $25 billed monthly, for 5 brands.[[1]](#source-1) | | How price grows | By plan, with users included: 1, 3, 5 or 10. | By number of brands: Starter for 5 or 10, Advanced for 15, 25 or 50, and Custom.[[1]](#source-1) | | Free plan | No free plan; a 7-day free trial with no card. | Free for 1 brand, without LinkedIn or X, with up to 20 scheduled posts a month and 30 days of analytics.[[1]](#source-1) | | Networks for posting | Facebook, Instagram, TikTok, LinkedIn, YouTube and Google Business Profile. | Facebook, Instagram, Threads, Pinterest, Bluesky, TikTok, YouTube, Twitch, Google Business Profile and LinkedIn, with X as an add-on.[[1]](#source-1) | | Inbox | WhatsApp, Instagram, Messenger and TikTok DMs, plus comments and Google reviews. | Instagram, Facebook, Google Business Profile, TikTok and YouTube.[[1]](#source-1) | | WhatsApp | Yes: several numbers, broadcasts, templates, chatbot flows and order updates. | Not listed on the pricing page.[[1]](#source-1) | | Comment to DM | Facebook and Instagram: words or topics, your message or an AI draft, public replies, limits and timing. | Flows from Starter: comments to DMs, keyword DM replies, story replies to DMs and instant comment replies.[[1]](#source-1) | | Ad accounts | Meta, TikTok and Snapchat, with 12 months of history and a Creative Library. | Facebook Ads, Google Ads and TikTok Ads accounts can be connected.[[1]](#source-1) | | AI | 200, 400, 600 and 2,000 AI credits a month by plan, for reply drafts, captions and photo enhancement. | AI assistant credits per brand a month: 5 on Free, 20 on Starter, 35 on Advanced.[[1]](#source-1) | | Orders, stock and courier tracking | Built in: orders from a chat, cash on delivery, courier and tracking number, products and stock. | Not mentioned on the pricing page.[[1]](#source-1) | ## Who each tool fits **Metricool fits** freelancers and agencies that manage many brands, want a free plan to start, publish to a wide range of networks including Pinterest, Threads, Bluesky and Twitch, and report on Google Ads alongside social ads. **Karobar fits** shops that sell through social media and WhatsApp. Customers ask on Instagram, confirm on WhatsApp and pay cash on delivery. Karobar keeps the chat, the order, the courier, the stock and the ad results together, with plans that include several users. ## Pricing explained Metricool's [pricing page](https://metricool.com/pricing/) shows prices in euros and US dollars, by number of brands. Starter starts at $20 a month billed yearly ($25 monthly) for 5 brands; Advanced starts at $53 a month billed yearly ($67 monthly) for 15 brands; and there is a free plan for one brand. An agency with many small clients gets a lot for the price. Karobar is priced for one business with a team: Individual at $20 for one user, Team at $39 for three, Brand at $59 for five and Enterprise at $199 for ten, with 12% off yearly. Every plan includes WhatsApp, the inbox, orders and ad results. ## Messages and orders Both tools bring comments and messages into one place and can turn comments into DMs. Karobar adds WhatsApp, which most shops in Pakistan, the Gulf and Southeast Asia sell through, and the steps after the chat: an order with cash on delivery, the courier and tracking number, and updates to the customer. See [Sales Desk](https://karobar.io/features/sales-desk) and [COD order confirmation](https://karobar.io/guides/cod-order-confirmation-pakistan). ## Ads Metricool connects Facebook Ads, Google Ads and TikTok Ads accounts. Karobar covers Meta, TikTok and Snapchat ads, imports 12 months of history, ranks creatives against others with the same goal, and follows ad spend through chats to delivered orders. See [Ad Insights](https://karobar.io/features/ad-insights) and the [Meta ads audit checklist](https://karobar.io/guides/meta-ads-audit-checklist). ## A worked example: one shop, three people Metricool prices by brand, which suits agencies; a single shop is one brand. Its Starter plan begins at $20 a month billed yearly and covers planning, analytics, an inbox for Instagram, Facebook, Google Business Profile, TikTok and YouTube, and comment-to-DM Flows. Karobar's Team plan is $39 a month for three people and adds WhatsApp, Messenger DMs, orders with cash on delivery, courier tracking, stock, and Snapchat ad results. If you manage social media for several clients, Metricool's brand-based pricing goes further. If you run one shop whose customers buy through chat, Karobar covers the selling. ## What Karobar does not do So you can decide with the full picture, here is what Karobar does not offer today: posting to Pinterest, Threads, Bluesky or Twitch, Google Ads reporting, or a free plan. Karobar focuses on one business, its customers' messages and its orders. ## Switching from Metricool 1. Connect your accounts in Karobar under Settings → Channels. 2. Move planned posts with a spreadsheet upload; see [Bulk upload social media posts](https://karobar.io/help/bulk-upload-social-media-posts). 3. Connect WhatsApp and your ad accounts, and add your products so orders and replies use real prices. ## Sources Facts about other companies and platforms come from their own pages, checked on the dates shown. Plans and prices change; check the source before you decide. 1. [Metricool: Pricing](https://metricool.com/pricing/) (checked 2026-10-15) FAQ ## Questions? Answers. Any other questions? [Ask support](https://karobar.io/support). ### Is Karobar a Metricool alternative? For shops that sell through DMs and WhatsApp, yes. For agencies managing many brands on a budget, or anyone who needs Pinterest, Threads or Google Ads reporting, Metricool covers more. ### Does Karobar have a free plan like Metricool? No. Karobar has a 7-day free trial with no card. Metricool has a free plan for one brand. ### Can both turn comments into DMs? Yes. Metricool lists comment-to-DM Flows from Starter. Karobar does it on Facebook and Instagram, matching exact words or a topic, with your own message or an AI draft you approve. ### Does Karobar report on Google Ads? No. Karobar covers Meta, TikTok and Snapchat ads. Keep going ## What to look at next [Plan, approve and publish posts on every network One calendar for Facebook, Instagram, TikTok, LinkedIn, YouTube and your Google Business Profile. Write the po… Learn more](https://karobar.io/features/social-content)[See what your ads earn, in one dashboard Ads reporting for Meta, TikTok and Snapchat in one place: spend, ROAS and results for every campaign, ad set a… Learn more](https://karobar.io/features/ad-insights)[Order management, right inside the chat Leads, orders and bookings next to the chats they came from. Create an order from the conversation, confirm ca… Learn more](https://karobar.io/features/sales-desk) ## More comparisons - [Karobar vs Hootsuite: a Hootsuite alternative for social sellers Posting, inbox, WhatsApp and orders compared, with a source for every Hootsuite fact. Read the comparison](https://karobar.io/compare/karobar-vs-hootsuite) - [Karobar vs Sprout Social: a Sprout Social alternative for social sellers Price, inbox, WhatsApp, AI and orders compared, with a source for every Sprout Social fact. Read the comparison](https://karobar.io/compare/karobar-vs-sprout-social) - [Karobar vs Later: a Later alternative for social sellers Plans, inbox, WhatsApp, approvals and orders compared, with a source for every Later fact. Read the comparison](https://karobar.io/compare/karobar-vs-later) - [Karobar vs RecurPost: a RecurPost alternative for shops that sell in chat Pricing, networks, inbox, WhatsApp and orders compared, with a source for every RecurPost fact. Read the comparison](https://karobar.io/compare/karobar-vs-recurpost) ## Try it on your own shop 7 days free, no card needed. Connect Instagram, TikTok or WhatsApp and see your own messages in one inbox. [Start free trial](https://karobar.io/login?trial=1&login=1)